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Breast Reconstruction Awareness Day


Breast Reconstruction Awareness Day

  • Posted In
  • 2017-10-18
  • In a city near you

  • -
  • 10-18-2017 - 10-18-2017
  • breastreconusa.org


Many women who have undergone a mastectomy or lumpectomy are unaware of their reconstruction options available to them. Breast Reconstruction Awareness Day is an awareness campaign designed to put an end to the unknown by promoting public education, patient care and research.

Breast Reconstruction Awareness Day was first launched in 2011 in Canada and now occurs annually in October. This initiative is a collaborative effort between the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, corporate partners, breast cancer support groups, and organizations.

These organizations and breast cancer patients, along with their families and friends, coordinate events on the special day that include media events, question and answer sessions, lectures, flash mobs, fundraising parties, advertising campaigns, community events, and more.

The sixth annual Breast Reconstruction Awareness Day will take place on October 18, 2017.

Breast reconstruction following a mastectomy or lumpectomy is not for every woman, but every woman should be informed of the options to which she is legally entitled.

In this spirit, the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF) lead the Breast Reconstruction Awareness USA Campaign, one of the few breast cancer campaigns dedicated to building awareness around breast reconstruction options.

All women who are candidates for breast reconstruction should be made aware of the options available to them.

All women who are candidates for breast reconstruction should be offered treatment in a safe and timely manner.

Federal law mandates coverage of breast reconstruction for all breast cancer patients, even if such reconstruction is delayed until after other treatments.


The Breast Reconstruction Awareness Fund supports research focusing on breast reconstruction and provides financial assistance to uninsured or under-insured women seeking breast reconstruction following a lumpectomy or mastectomy. Since its inception, the Breast Reconstruction Awareness Fund has raised more than $931,000 to support research, projects, programs and the charitable surgical care of women in need of post-mastectomy breast reconstruction. http://www.breastreconusa.org